“Never Wasted” By Kaius Potter

Food waste is a serious issue. For the hospitality industry, there’s mounting tension for bars and restaurants to positively change their food waste footprint. Directed by Kaius Potter, with the support of Ketel One, creative production company Winifred produced a launch film documenting the first step in the ‘Never Wasted’ program; a ground-breaking sustainability movement driven by the globally acclaimed bartender, Matt Whiley.

The short film IN MEDIAS RUSH is an experimental cinematic journey into the depths of a manic mind. A poetic retro-sci-fi narrative unfolded in a string of unsettling tableaus that encapsulates the male protagonist’s ambiguous feelings about his birthday. While balancing between realities in his silent struggle with severe mental illness, we plunge into the film at a neatly orchestrated birthday party. The protagonist is accompanied by his girlfriend, and they are drinking cocoa on the couch in their mutual home. The setting breathes pure perfection, but through the voice over we sense that another reality is soon to be revealed. With one foot on the accelerator, he is heading towards the edge. The thematic focal point of IN MEDIAS RUSH is mental health problems among young adults, and the social/personal consequences related to the existing taboo on the subject. The film wishes to formulate an honest cinematic space in which words, sound, and image artistically interprets and articulates some of the perspectives related to especially bipolar, anxiety, and psychotic disorders. IN MEDIAS RUSH was nominated in the category 'Best Danish Short Film' at Copenhagen Short Film Festival in 2020. Original title: IN MEDIAS RÆS Directed by: Esben Persson -------------------- DK: IN MEDIAS RÆS IN MEDIAS RÆS er en filmisk rejse ind i dybderne af et manisk sind. En ung mand fejrer sin fødselsdag, mens hans tanker tordner afsted. Med en uvillig fod på speederen har han kurs mod kanten. FR: IN MEDIA RES IN MEDIA RES est un voyage dans les profondeurs d’un esprit maniaque. Un jeune homme fête son anniversaire tandis que ses pensées se multiplient. Malgré lui, il se dirige vers un point de non-retour. -------------------- Cast: Peter Alexander Bach & Amanda Overby Drew Director // Script writer // Set designer // Costume designer // Editor // Speaker: Esben Persson Photographer // Editor: Lasse Mølsted Producer: Latifa Lykke Ben Mabrouk Assistant producer: Cecilie Creutsberg Music composer: Martin Bejder Sound designer: Mads Hye Chief Lighting Technician: Rasmus Bruun Liboriussen VFX: Jonas Fonnesbæk Lodahl Colorist: Kristopher Paterson Graphic designer: Jakob Toft Kristensen -------------------- Shot on RED Monstro 8K with Lomo Squarefront Anamorphics.

Food waste is a serious issue. For the hospitality industry, there’s mounting tension for bars and restaurants to positively change their food waste footprint. But for industries that are built on delivering premium food and drink experiences using the freshest produce, there’s an inherent paradox that has prevented the industry from inciting lasting change. Until now.

Directed by Kaius Potter, with the support of Ketel One, creative production company Winifred produced a launch film documenting the first step in the ‘Never Wasted’ program; a ground-breaking sustainability movement driven by the globally acclaimed bartender, Matt Whiley.

Whiley is challenging bars, restaurants and producers to rethink what they know about waste. His acclaimed London bar, Scout, pioneered the use of hyperlocal and foraged produce, and when launching his most recent venue, Re, in South Eveleigh in Sydney, he’s taking it a step further by creating the world’s first zero-waste bar, literally built on waste. Using his laboratory onsite at Re, Whiley converts by-products from local cafes, restaurants and producers that others would consider imperfect, unfit for service date or straight-up scrap into delicious cocktails and bar snacks.

“Re is living, breathing, proof that bars and restaurants can not only deliver high-quality food and beverage in a more sustainable way, but can also make businesses more profitable in doing so. Food waste costs our economies billions per year as more than five million tonnes of food ends up in landfill meaning one in five bags of groceries winds up in the bin. We have a responsibility to look hard at what we’re not using and find ways to make it desirable, and the time is now” says Matt Whiley.

The film captures the heart and soul of what personally drives Whiley as he tirelessly educates and develops his unique supply chain of waste products and by-products from the daily running of local Sydney businesses. Collaborating with Roni Khan (OzHarvest / Refettorio ), Josh Niland (Saint Peter / Fish Butchery), Dan Ye (Artificer), Shelley Simpson (Mud Ceramics), James Harvey (Yullis Brews), Matteo Pochintesta ( Mapo Gelato), Donato Toce (Gelato Messina) and more.

Credits

Production Company: Winifred @we_are_winifred

Executive Producers: Celia Nicholas @celianicholas & Stuart Couzens @stuartalfred

Director: Kaius Potter @kaiuspotter

Producer: Rosie Parker @parkerosie

Production Assistant: Sophia Buck @buck0fff

DOP: Jack Shepherd @jackshepherd___

Camera Operator: Mikey Hamer @mikeyhamer

Camera Assistant: Aedan O’Donnell

Editor: Lucas Vazquez @lucasvazquez

Colourist: Abe Wynen @abewynen

Design & Animation: Cecilia Troiani @_c10s_

Composer & Sound Design: Thom Pringle @thompringle

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