“Hamcus x Adidas- EXILES” by Tomas Kamphuis
Beyond the Short Official Premiere
The creative idea behind 'EXILES' was to merge fashion and science fiction, presenting a short film written and directed by Tomas Kamphuis that unveils a capsule collection from Adidas and Hamcus. The project aimed to transport the audience into the visionary universe of Duszen, envisioned by Hamcus founder Tuff Leung. The challenge was to capture the essence of this visionary universe and create a tangible and compelling visual narrative that resonated with both adidas and Hamcus audiences.
FROM THE DIRECTOR
"Exiles" is a fresh take on fashion advertising. The idea was to create something more meaningful than the typical fast-paced fashion videos. We focused on storytelling, using fashion to tell the story of a fictional universe. The film is set in a unique sci-fi world, and the fashion is inspired by different areas of this universe. It's more than just clothing; it's a part of the film's fabric, integral to the story. We wanted to create an emotional connection, not just a visual spectacle. So, we chose street-cast models to represent the various tribes of this planet. This added realism and depth to the story. Our goal was to move away from the norm and offer an experience that's both engaging and thought-provoking, connecting fashion with a deeper narrative.
The creative idea is relevant as it seamlessly blended the distinct aesthetics of Adidas and Hamcus in a celestial narrative set in the fictional universe of Duszen. This alignment with the visionary universe provided a unique context for the collaboration, resonating with diverse audiences. Inspired by iconic collaborations at the intersection of fashion and science fiction, like Jean Paul Gaultier in 'The Fifth Element', brought a new, avant-garde dimension to the project, fitting within the cultural and stylistic context of both brands.
Filmed over five days in abandoned mines across Portugal and Spain, the project involved a meticulous blend of art and technology. In addition to computer generated effects, illuminated sand patterns were captured in a controlled studio environment to overlay the Roamers' terrains with an ethereal glow. The crew also devoted days to capture chemical reactions and microscopic footage, revealing the planet's transformation at its most elemental level. Set extensions transformed desolate locations, all to emphasize specific styling choices that showcased the craftsmanship of the imagined universe.
Styling choices were made in close collaboration with Hamcus, each pointing to the essence of the characters' journeys, highlighting the brand's commitment to pushing the boundaries of fashion and storytelling. Each outfit, bespoke for characters, shows the progressive approach of Hamcus, integrating technology with traditional couture craftsmanship.”
-Tomas Kamphuis
CREDITS:
Cast
Roamer// Duda Garcez/ @dudagarcez
Roamer// Anne Suse de Blok/ @anne.deblok
Transmitter// Nicola Gaudenzi/ @____nicolagaudenzi____
Mine Worker// Guilherme Vernize/ @guivernize
Mine Worker// Stephen Forster- Brass/ @prostevo
Mine Guard// Tremor Shakzz/ @tremorshakzz
Student// Joana Videira/ @joana_vid
Student// Davide Del Barba/ @davide_delbarba
Client// Adidas/ @adidasoriginals
Client// Hamcus/ @hamcus
Writer/Director// Tomas Kamphuis/ @tomaskamphuis
Cinematography// Kevin Kimman/ @kevinkimman
Producers//Lucia Alonso/ @lucithehuman & Felipe Barros/ @oxefefo
Assistant Cinematographer// Pedro Carvalho/ @pedrucarvalho
Art Director// Nicola Gaudenzi/ @____nicolagaudenzi____
Gaffer// Dick Bloemraad/ @dickiebadgerbloemraad
Makeup// Duda Garcez/ @dudagarcez & Anne Suse de Blok/ @anne.deblok
Photography// Lucia Alonso/ @lucithehuman
Editing// Nikki Faberij de Jonge/ @nikname_editor & Tomas Kamphuis/ @tomaskamphuis
Compositing// Eric Limburg/ @ew.limburg , Mark Yfantidis/ @markyfantidis , Jan Reuser/ @janreuser
Original Music & Sound Design// Maurits Verwoerd aka Nachtbraker/ @nachtbrakermusicc
Color Grading// Vanneau/ @vanneaucolorist
Publicist// Kaitlynn VanderWaal/ @vanderkait
Special Thanks:
District Hive/ @districthive
Planar Lisboa
Showreel Lisboa
Agatha Bainbridge/ @agsieb
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